在一个乐龄课程教师聚会中,了解到有个在地制茶师傅想要自创品牌,为了实践所学的「在地创生」理念,触发了这次的合作机会。经过多次的实地探访、线上会议...计划逐渐成形,台湾好茶-在地创生案於是启动。
任何事情在一开始都是不容易却也很简单协,重要的是开始动起来。
企业在一开始要让消费者认识,Logo及企业识别很重要,但一个位处蓝海中资本不大的新创品牌,利用有限的资源外,专业就很重要,专业够才具市场竞争力。
※『SaymeTea 茶250』4大特点
.专业制茶师傅亲手做:制茶流程的专业与用心,从茶汤的颜色及香味喝得出来!
.自己种植照顾的茶园:珍惜大自然好山好水孕育出来的茶叶,没有任何添加物,是纯粹的甘甜!
.专业知识不藏私的爱:赵师傅对原叶原味茶的爱,可以从让人感动的制茶用心程度看出!
.热爱台湾的在地精神:严谨的制茶程序与专业的茶菁辨识,让不同季节、气候下产出的茶都能呈现最好的风味!

***** 认识 专业制茶师- 赵师傅 ***** SaymeTea 茶250
-----------------------------
At a recent gathering of teachers, I was made aware that a local tea maker was interested in launching his own company. In order to implement the practice of supporting local creations, we decided to collaborate on a project. We held several on-site visits and had many online meetings, eventually leading us to the creation of the "台湾好茶" project.
The process of getting the collaboration started was met with a rough start; despite some difficulties, we persisted. We knew that successful marketing, including an alluring logo and corporate identity were pertinent to a new compayn. However, a new, local brand that is located on a small island country with limited resources undoubtedly needed a lot of expertise in order to be competitive in the current competitive market.
回列表
任何事情在一开始都是不容易却也很简单协,重要的是开始动起来。
企业在一开始要让消费者认识,Logo及企业识别很重要,但一个位处蓝海中资本不大的新创品牌,利用有限的资源外,专业就很重要,专业够才具市场竞争力。
※『SaymeTea 茶250』4大特点
.专业制茶师傅亲手做:制茶流程的专业与用心,从茶汤的颜色及香味喝得出来!
.自己种植照顾的茶园:珍惜大自然好山好水孕育出来的茶叶,没有任何添加物,是纯粹的甘甜!
.专业知识不藏私的爱:赵师傅对原叶原味茶的爱,可以从让人感动的制茶用心程度看出!
.热爱台湾的在地精神:严谨的制茶程序与专业的茶菁辨识,让不同季节、气候下产出的茶都能呈现最好的风味!



***** 认识 专业制茶师- 赵师傅 ***** SaymeTea 茶250
-----------------------------
At a recent gathering of teachers, I was made aware that a local tea maker was interested in launching his own company. In order to implement the practice of supporting local creations, we decided to collaborate on a project. We held several on-site visits and had many online meetings, eventually leading us to the creation of the "台湾好茶" project.
The process of getting the collaboration started was met with a rough start; despite some difficulties, we persisted. We knew that successful marketing, including an alluring logo and corporate identity were pertinent to a new compayn. However, a new, local brand that is located on a small island country with limited resources undoubtedly needed a lot of expertise in order to be competitive in the current competitive market.